Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
RE email subject lines: I often put "story pitch:" then a reference to a topic that's relevant to that pub #getpublished | 13 years 31 weeks ago |
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caletha_style |
I'm on both sides now (PR & freelance writer). HARO turned up a source for my upcoming article #getpublished | 13 years 31 weeks ago |
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caletha_style |
And don't forget, put the 'news' first in the press release not graphs down. Editors skim for relevance #getpublished | 13 years 31 weeks ago |
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caletha_style |
Thanks to @cocktaildeeva for tipping me to #getpublished | 13 years 31 weeks ago |
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caletha_style |
Release should be succinct but have all the basic facts. If the editor doesn't have to follow up w/Qs, the better your chances #getpublished | 13 years 31 weeks ago |
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caletha_style |
Agreed. Target press release to vehicle. And get to know the writers/editors. Any genuine compliments on past stories are a +. #getpublished | 13 years 31 weeks ago |
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caletha_style |
Prepping for a first meeting with a new client. Another client who's a veteran buyer turned wholesaler. I see a trend! #li | 13 years 31 weeks ago |
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caletha_style |
@TheGiggleGuy Oh yeah. I moved my Faberge egg collection out of view. |
13 years 31 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
Skype meetings are oh so convenient but those of you who work from home know it means you've still gotta put your 'meeting' clothes on. LOL | 13 years 31 weeks ago |
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caletha_style |
Check out the August issue of Hudson's magazine page 18 for more on my client @skylarclothing's Skylar Luna line bit.ly/qJjYhR #li | 13 years 31 weeks ago |
More Info
