Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Helping my client develop the branding for her infant sleep product. Developing the "brand story" that consumers and retailers will buy into | 13 years 37 weeks ago |
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Your brand has a loyal fan base but are you tapping into the power of your brand ambassadors? Read my @thegiggleguide post bit.ly/jyH81K #li | 13 years 37 weeks ago |
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caletha_style |
Learn about the power of brand ambassadors to boost sales and brand loyalty in my @thegiggleguide article bit.ly/jyH81K | 13 years 37 weeks ago |
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caletha_style |
Your brand has a loyal fan base but do you realize the power of these brand ambassadors? Read my @thegiggleguide story: bit.ly/jyH81K | 13 years 37 weeks ago |
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caletha_style |
RT @TheGiggleGuy: bit.ly/msHVoi -- Spreading the Gospel of Your Brand through Brand Advocates New column by Caletha Crawford #li | 13 years 37 weeks ago |
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More on pricey duds for your little princes and princesses from @WSJ on.wsj.com/iNw4BI | 13 years 37 weeks ago |
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caletha_style |
Don't forget to Like Fashion Campus NYC on Facebook for program info, post-event videos & related content! on.fb.me/k7gcjt #li | 13 years 37 weeks ago |
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Really like Banana Republic's Mad Men-inspired dresses but the styling is too on the nose/costumey. We get it already. bit.ly/laB2Gg | 13 years 37 weeks ago |
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Heading to the Pricing Your Line Design Incubator event by @hfrmovement later today | 13 years 37 weeks ago |
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Made in the USA feature, Team America, from WWD.com. Thanks @Gary_wassner tweeting this article j.mp/k5JVQV | 13 years 37 weeks ago |
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