Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@gary_wassner It's never going to be consumers' first criteria so they have to advertise it to bring the issue to mind. |
13 years 40 weeks ago » In reply to gary_wassner |
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caletha_style |
@gary_wassner Not all vendors do a good job of touting their Made in the US status either. |
13 years 40 weeks ago » In reply to gary_wassner |
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caletha_style |
@mag_guy Right? I think I've underestimated this guy. LOL |
13 years 40 weeks ago » In reply to mag_guy |
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caletha_style |
So the theme of Made in the US keeps coming up in my conversations this week. Do consumers really care or do we just want them to? #li | 13 years 40 weeks ago |
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caletha_style |
Just cooled off from the sweat box that is the great outdoors & I have to go back out. Have these people heard of a conference call? LOL | 13 years 40 weeks ago |
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caletha_style |
How many times have you changed your baby today? Help us make it easier. Complete this quick survey about baby clothes svy.mk/lEf2Yy | 13 years 40 weeks ago |
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caletha_style |
Read about this juvenile product vendor's "pull strategy," using PR to create consumer demand nyti.ms/l6i9wz by @adrianagardella #li | 13 years 40 weeks ago |
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caletha_style |
June 1st. I promised a big reveal for today didn't I? Stay tuned. Hopefully I'll come out of this meeting with the green light! | 13 years 40 weeks ago |
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caletha_style |
Thanks to everyone who has completed my super easy baby clothes survey. There's still time. Take 5 min today svy.mk/lEf2Yy #li | 13 years 40 weeks ago |
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caletha_style |
Thanks to @nycjenny @bquittman @thegiggleguy for the retweets! | 13 years 40 weeks ago |
More Info
