Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
I'm really not grouchy today. All of these scenarios keep popping up so I thought I'd share. If you know how journos think it might help you | 13 years 45 weeks ago |
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caletha_style |
Apparently it's pet peeve Mon. So here goes: if someone requests an interview this week, don't email back ok. Respond with your availability | 13 years 45 weeks ago |
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caletha_style |
Didn't land a retail order? Maybe because you didn't follow up when you said you would. It's the first hurdle before a buyer can trust you! | 13 years 45 weeks ago |
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caletha_style |
Still on the subject of checking all of your biz email addresses: this includes email forms on your site and addresses of former employees | 13 years 45 weeks ago |
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caletha_style |
RE my last tweet: all email addresses include that info@ & sales@ address that no one is monitoring but is used on your marketing collateral | 13 years 45 weeks ago |
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caletha_style |
Always perplexing when companies fail to respond to editorial requests. It's free exposure for your biz. Check all of ur email addys people! | 13 years 45 weeks ago |
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caletha_style |
Why leak it ahead of the big announcement? This happens all the time. | 13 years 45 weeks ago |
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caletha_style |
@sophieandlili I watch! But I missed tonight's episode. Could be Spice Coast. Hope so. I love indian. |
13 years 45 weeks ago » In reply to sophieandlili |
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caletha_style |
@SwaddleDesigns Thanks, L! |
13 years 45 weeks ago » In reply to SwaddleDesigns |
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caletha_style |
Confirmed. Diamond shopping is always fun. | 13 years 45 weeks ago |
More Info
