The Biz

In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.

Bubbly children sporting bright, brilliant colors and dazzling fabrics are like rays of sunshine, generating energy and contagious, electrifying smiles. No one knows this chain reaction better than Brooklyn-based children’s apparel designer, Jenny Kim, who loves to mix and match colorful fabrics and prints in her fashion makeover of overalls for infants and toddlers. Her spirited Overall Baby crackles with snappy style and overall originality! Overall Baby has got it all goin’ on with bright colors and funky-fun fabrics, combined with the traditional comfort and long-lasting durability of dungarees.

Thanks to a variety of safe, versatile, stimulating and whimsical play mats, babies have a blast playing, exploring and just kicking back in their own pads! These mini entertainment centers for babies are spot-on when it comes to feature-packed value and plenty of good times. Take note of these playful pads from Bestever Baby, Bright Starts, Go Baby, The Tuffet from Made by a Mom, and SoftSpot by Wozzy.