The Biz

Text messaging has become a mainstay, and its influence can be seen in fashions for even the youngest of kids. While really young children may not be doing the texting, their clothing buying parents are! The shorthand styles used for text messaging and the Internet are making a statement on children’s fashions from infancy through teens. Manufacturers know that hip parents have LOL fun with the text message fashion fad, and also favor natural, comfortable cotton fabrics for their children. The Giggle Guide^® presents three clothing lines that are 2 good 2b 4gotten: Text Message Baby, dekoposh and FunZees by Sara Kety Baby & Kids.

“Children should only be hungry for an education.” These are the moving words of Olivia Marjoram, founder of Share Your Lunch Projects. Statistics show that every 6 seconds another child in our world dies as a result of hunger. This ominous reality moved Olivia to do her part to help raise the odds for children living in third world countries. In 2009, she founded the Share Your Lunch Projects organization, with the mission to feed impoverished children at least one nourishing meal per day.

TV moms, with their perfect hair, flawless makeup, and seemingly endless free time, make motherhood look like a walk in the park. Of course, in real life, new moms find out all too quickly that the reality of motherhood can be quite different. Thank goodness for Mother’s Day! It affords a fantastic marketing opportunity for retailers to suggest products to pamper moms of all ages. A Mommy Comfort Pack from Mambino Organics, some bubble bath from little twig, an ultra-absorbent bath towel from Bamboo Moon and a luxurious American Terry Company robe can combine to create a relaxing, well-deserved and memorable experience for Mom.

The All Baby and Child Spring Conference, to be held May 3-5 in Louisville, Kentucky, will feature speakers whose expertise, creativity, and experience can help retailers and others in the children’s industry grow and strengthen their companies. The conference has a full schedule of speakers, and each addresses a different aspect of business, from marketing and practical retail tips, to communicating and growing sales in the digital era.