The Biz

When Samantha Asay created Pukies — her comfortable, stain-resistant line of Soy Genius baby clothing with 30+SPF, a new era of sensibility in children’s fashion was born. Asay is at it again with her innovative spring/ summer 2010 collection called “Buggies.” The new Buggies collection, with Insect Shield, pairs the brilliance of the Soy Genius fabric with Insect Shield, creating the first and only infant and toddler apparel with built-in Insect Shield Protection.

As the mother of two little girls, Kristin Borden had a difficult time buying clothing for her daughters. Most of the clothing she found wasn’t designed for independent young girls wanting to dress themselves. With this in mind, Borden decided to create a line of girls’ clothing and accessories that would be stylish yet simple — perfect for budding young fashionistas. Each item in the Grace 4 Girlz line-up allows for multiple ensembles with contrasting complementary colors that coordinate easily, providing the opportunity for the unique personality of each girl to shine throughout each and every day.

While Halloween celebrations have existed in Europe for centuries, children dressing up in costume and “trick-or-treating” didn’t become popular in the U.S. until the 1930s. Nearly 80 years later, Halloween in the U.S. has become a multi-billion dollar industry. To celebrate this spookiest of holidays, The Giggle Guide^® takes a look at some of the creative dress-up options available for kids (and parents) today. Even if it’s too late for Halloween ‘09, we all know children enjoy dressing up and playing make-believe all year long!