Chatterbox: Blog Central

Just back from a great weekend in LA, where I went to help Renee and Scott Baio with their very first Celebrity Baby Yard Sale. I flew out there last Friday, rented a brand new red Mustang convertible (thanks for the upgrade, Hertz!), and headed to the Valley (my first visit ever) by the grace of GPS. The whole crew worked like mad setting up the event ; I didn’t get to bed till 4:30 AM! Three hours of sleep and I’m back up and off to the sale. Such a glamorous life, I know….

Thanks for reading, and for all your answers. Since all answers were essentailly “correct” the winner of the Baby Prize Pack from LJBryn&Co. including: Doctor T’s Super Goop SPF 30 organic sunscreen, Scout Baby Organics bodysuit and an Itzy Ritzy wet bag is… JCB, who responded on May 25th. Congrats JCB and please email me your contact info!

These “intended answers” were:

  1. SBO small business owner
  2. COB close of business
  3. ROI return on investment
  4. NLT no later than
  5. TTYL talk to you later
  6. ABC All Baby & Child

From time to time, I will try to post links to interesting news stories about marketing, advertising and PR and how it can help generate increased brand exposure. Below are two interesting articles that relate specifically to the current economy.

From the Association of National Advertiser:

According to the Association of National Advertisers, PR may actually be getting a boost during the recession. While companies are cutting back on sponsorships, production, and media budgets, many are continuing or increasing the more inexpensive art of public relations.

J. Austin Ryan Designs
HALO® Innovations

If a tree falls in the forest, does it make a sound? You’ll never know. The same is true if you develop a product. If you don’t share it with the media, nobody will know about it.

Summer is just around the corner. Time for longer days, melting ice cream cones, camping trips and sunburns… Don’t you just love summertime?! I still can’t shake that adolescent excitement that overwhelms me just as May gives way to June. Although as adults, we don’t have summer camp or sleepovers to look forward to, we do have backyard BBQ’s, 4th of July celebrations and lots of adorable little tots to keep us busy all summer long.

Now that you know the crew, let me tell you about their antics. My dogs have the primo life. We live on 10 acres. All the dogs in the neighborhood are free to roam. Typically, they stay home.

Bibi & Mimi
Michael Scott Studio

I just picked up a wonderful donation from Brad Paisley and Kimberly Williams-Paisley for the Bailey Baio Angel Foundation Celebrity Baby Yard Sale. It’s an adorable baby carrier signed by both of them and made out of Amy Butler fabric, and it’ll be auctioned on ebay during the first half of June. We’ve sent the Paisleys just about every type of BopStarBaby Basket over the past couple of years; Kimberly even asked us to put together a special one before she delivered their new son Jasper a few months ago.

This past week has been seriously unpredictable, and not in a good way. We have had a few bad storms these past few days, and last night being the worst. I looked outside and it was basically a hurricane type whatever, even though we are not even in Hurricane season.
The bad thing is these storms cause my Internet to go WACCO and it turn reflects on me not getting any computer work done at all. I have two trade shows coming up within the next couple of weeks so I’m scarily a little behind.

You’ve decided you want a sales rep and you’ve decided you’re ready for one too. The next step is defining what sort of sales rep you should hire. I’m using the word “hire” pretty loosely here… If you want to work with an independent sales rep, both of you create a contractual relationship rather than an employer/employee relationship. You don’t typically pay an independent sales rep benefits or withhold taxes from her commission check. If the relationship ends, the sales rep won’t receive unemployment benefits. These are some of the legal reasons why sales reps are independent.