The Biz

It is always inspiring to see the birth of new companies, but especially when our economy is struggling. In a time when it seems we are seeing more companies closing their doors, the birth of a new enterprise brings with it the anticipation of better things to come. Like a crocus that pushes up and blossoms through the cold snow after a harsh winter, Be{tween} Collection, The Tangerine Tree, coveRumps and Foamnasium are new companies that did indeed bloom, despite challenging times. It is the tenacity and spirit of these companies, three of which were started by women entrepreneurs, that lets us see something special… the promise of tomorrow.

No one, including your customers, thrills to the sight of little kids dropping snacks all over the floor and mashing them into the carpeting. Those same shoppers also enjoy a tidy car — very tricky when youngsters are on board with their endless eating. A dedicated inventor, grandfather and science enthusiast felt exactly the same, which is why he created Munchie Mug, a spill-proof snack cup ideal for little ones ten months and older.

When it comes to adding a bit of color or sparkle to hair, there are special waxes and glitter that turn up the volume in a safe, parent-approved manner that is easy to make disappear when no longer wanted. There are also products scented with natural botanicals so they are ecologically friendly and safe for use on little ones. Shoppers have responded enthusiastically to offerings from Hip Peas, Zach’s Wax, Lucky 11 and Pupazzo by Kushies. Now it’s your chance to offer these bath and body delights to your customers.

Wood has long been used as a material for children’s toys. In days gone by, wooden blocks, dolls, and building sets were common sights in playrooms and playgrounds across the world, before being replaced by the more familiar plastic toys we see so much of today. Luckily for us and the environment, wooden toys are gaining popularity again these days, thanks to their aesthetic appeal and durability. Many of these toys also encourage creativity. Kinderbuilt is a family-owned company that specializes in high-quality wooden toys.

Why was it that when Apple introduced the first iPod in October 2001 they would go on to experience game changing success and revolutionize the way we prefer to listen to music? We would all love to have an Apple-like story, wouldn’t we? Whether intentional or not the most successful companies are those that tap into one or more consumer insights. If you want to intentionally uncover game-changing insights all you need to do is look around you –– they are everywhere just waiting to be seen. The secret is to think globally, and then filter the insights down to your category.

AmericasMart is the juggernaut behind the popular Atlanta International Gift & Home Furnishings Market. AmericasMart offers a convenient and accommodating venue for exhibitors, with over 4,000 permanent showrooms available, along with temporary exhibits. The first Atlanta show of the year is on now through January 16, 2013. Here are a few must-see recommendations: Choose Friendship, Hotline to God, Sister Chic and Moonjar.

Physics is one of the oldest academic fields of study and deals with discovering the rules which all physical objects — little ones, big ones, light ones and heavy ones — obey. It’s a general analysis of nature conducted to understand how the universe behaves. Holding, moving, dropping and rolling all demonstrate physics. Attention-grabbing retailers might set up a demonstration of some of these actions to entice customers to ask questions. This leads into showing them Primary Physics: The Principles Behind Roman Machines, a fascinating book that teaches kids about eight different models of inventions from the time of the Roman Empire.

Families with children need a clean, convenient surface whether they are traveling and the only flat surface is a less-than-pristine airport floor or they go to the beach and need a space that beats sand twenty to one. Enter the Monkey Mat, stylishly enclosed in its own convenient six-by-six, animal-print carrying pouch with weighted corners to make it stay where it is put. The mat even has loops for additional grounding, as well as little loops in the center that are handy for attaching small toys, keys or a pacifier.

Are you over them yet? I know it seems awfully early in the new year to be discussing things we’re sick of, but if you’re like me, you’ve already had enough of the “year’s best” lists. For everything from music and books to political gaffes and viral gifs, there’s someone somewhere choosing the winners and losers from the previous 365 days. And just when you think you’ve seen the last of them, the calendar rolls over to January 1st and out come the how-to lists, promising ways to make the next year amazing. Well, as the saying goes, if you can’t beat ’em, join ’em.

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