Items tagged “Children (4-7 years)”

Having met Mike Berens several years ago while he was selling children’s apparel at trade shows, I contacted him with interest in 2011 when I heard he was the Sales and Marketing Director for Donita Fashions, a new brand of girls’ dresses from Indonesia soon to be launched under his leadership in North America. I made an appointment for Mike to preview the brand to me in Los Angeles, and was excited to hear about all the plans for selling the collection to specialty stores. But what really took me by surprise was when I saw the buyers’ reaction to this new brand over three seasons exhibiting at KIDShow Las Vegas. The buyer audience was SRO and Mike and his national sales reps were selling furiously fast throughout the show, staying busy until the lights were turned off!

Many of today’s children don’t spend much time in creative engagement or reading. They do spend a lot of time in front of the TV or playing video games. These activities are, unfortunately, displacing the more active and creative pursuits of yesteryear. While there is no turning back the clock on technology, retailers can give families a way to help develop their kids’ talents that don’t involve any screen time: the board game. With children, though, not just any game will do. That’s where Funnybone Toys really shines.

Sometimes a loved one is far away and a simple picture just isn’t reminder enough. Or maybe you just need to offer a more personalized gift for special occasions. Sure, there are standard recordable cards and books on the market that allow them to hear a familiar voice, but with no context. Now people can let the frame tell the story all on its own. Pictures truly are worth 1,000 words (assuming you can say that many in 10 seconds) with Chatterbox, a recordable picture frame that allows customers to record messages that can last forever, even when the picture changes.

The “mompreneur” has become a recognized contributor to American business. Mompreneurs are inspired by their own lives and their children, sometimes creating products or services based on a need they themselves wanted to fill. The following is just a sampling of some of the companies that have made an impression on the children’s market. They cover a wide range of products and age demographics, but they all have one thing in common: they were launched by American mompreneurs. Our review includes: Tattly, cachcach, Diapees and Wipees and No Slippy Hair Clippy.