Items tagged “Pre-birth/Maternity”

Attending a panel discussion presented about how retailers can better work with bloggers and social media outlets, I remembered Marshall McLuhan’s famous quote from my college days: “The medium is the message.” He meant something about the medium influencing, and thus becoming part of, how the message is perceived. It kinda confused me then, just as I realized after the Q&A session that there is a lot of confusion about the ever-changing online media called “social.” Some retailers remained puzzled as to why anyone would be interested in what moms say about their families. One reason they should care is because many of these messages are influencing buying decisions and helping to build brands.

According to the American Academy of Dermatology, millions of people suffer from sensitive skin issues. Kids are especially vulnerable to their environment. Unfortunately, products or medicines designed to treat a health issue can become a problem on their own. While no one can dispute the wonders of modern medicine, families are always on the lookout for products that are natural and have been proven to be safe. Companies like Canus are delivering quality products that every member of the family can feel good about using.

Every year on April 22, more than one billion people take part in celebrating Earth Day. Across the globe, individuals, communities, organizations, and governments acknowledge our planet and take action to protect it. Earth Day gets many thinking about their carbon footprint, and no footprint seems bigger than clothing, shoes and beauty products. Upcycled fashion goes upscale with Kallio, where vintage clothing is collected and repurposed into chic children’s clothing; better beauty is a matter of herbs and essential oils at Matter Company; Bento licenses the newest in ecowear with Carta Vetrata; and Oh Baby! provides oh-so-sweet organic cotton outfits and accessories for kids of all ages.