Items tagged “Diapering”

Anyone who does business within the children’s market understands this important fact: mom is really the focus of the industry. Adorable clothes, educational toys, accessories, and kid-friendly products wouldn’t find homes if moms (and those that love them) didn’t get an eyeful. Making mom comfortable is tops on the list of industry agendas: after all, mom is not only the target market, but she’s usually the heart of the home. SoYoung, the creator of top-of-the-line handbags, diaper bags and lunch bags, understands a mother’s needs: she wants comfortable, functional products that deliver on quality and utility. She also wants something fun and fashionable.

When disposable diapers first arrived on the scene, many parents thought they had hit the jackpot. No mess, no washing, and no hassle. However, it wasn’t long before concerns about disposable diapers began to arise. While disposable diaper companies are making efforts to improve the eco-friendliness of their products and many parents are still loyal users of these major brands, there has been a strong movement back toward cloth diapering in recent years, creating a market opportunity for increased sales of convenient cloth diapers and accessories. For consideration, The Giggle Guide^® presents products from Bumkins, Itzy Ritzy, Bummas, and Dimpleskins Naturals.

“I was truly at my wit’s end,” shares Erin Kelly, founder of Hulabye. Like many other enthusiastic parents, Kelly was enthralled with every stage of her daughter’s growth… until baby decided that life was too short to stay still for a diaper change. The squirmy tot made diaper changes a challenge, but Kelly, who is also a physician, put her creativity to work. Her diligence to create a superior product has paid off: the Happy Changer, a vest design which secures baby safely to a changing pad, is a hands-down customer favorite.