Bill Cook is known as the “Bullfrog” of Frogs Frills and Daffodils, a unique children’s clothing company with an equally non-traditional approach to design, brand collections, merchandising and sales strategy. Together with his wife and designer Mary, these grandparents have brought an original and successful approach to specialty stores that want to do business in a different, and for many, a better way. Innovations include $100 minimum orders, no pre-packs, and mix-and-match combo orders for styles, brands, and seasons.
