In July 2004, in the lavish South of France, Bulle de BB was created by an expectant and fashion forward French mom, Samantha Lenient. She was eager to find quality clothing for her new baby that would be both charming, yet modern and trendy. She loved the idea of discreetly adding tiny, tender messages to make a statement. As Cedric Chauvet, Export Assistant explains, “Bulle de BB” is a play-on-words. “Bulle” means “speech bubble” and “BB” means “baby.” The company has grown at a rapid rate since its creation, and the little messages in French always resonate well with the customers.