Welcome to the preteen years, which some parents have come to nickname “second toddlerhood”. At this age, it can be a balancing act to allow kids the independence and individuality they need, while ensuring they hold on to the innocence and wonder of childhood for as long as they can. By guiding kids’ choices in the right direction, parents can do their part to make this stage of growing up as fun, exciting, and rewarding as possible. Companies like 100% Gumdrop, Lemon, Inc., DeSalitto and Limeapple offer fabulous fashion options for parents – and their awesome tweens – to consider.