According to Perception Research Services, a company that studies consumer reactions to product packaging, packaging design affects the success of a product even more than the quality or use of the product itself. To get new customers, products have to grab shoppers’ attention. An effective way to stand out on the shelf is changing the packaging structure, “thinking outside the box”. Packaging that literally breaks the mold will inherently stand out on the shelf and get noticed. Examples of quality products, with self-sell packaging include: Baby Aspen, Kee-Ka, The Baby Bunch and Carrie and Company.