Jumpstart your children’s product business with the BCBRG Personalized Orientation Seminar

—Are you thinking of starting a children’s apparel design or retail business?
—Or are you looking for a way to reposition, revamp or relaunch an existing business?

The Baby & Children’s Business Resources Group is a co-op relationship between Caletha Crawford (www.calethacrawford.com), Christine McCarthy (www.cmsmllc.com) and Bruce Scheck (www.childrenscreditco-op.com), who combined have more than 40 years of expertise in the baby and children’s apparel and accessories industry. Through our individual companies we nurture business growth on a one-on-one basis. Together, we’ll provide you with the tools and knowledge you need to turn your idea into a profitable business.

Just starting up?
The No. 1 mistake new business owners make is jumping in without fully understanding how the market works. This leads to costly mistakes from which some companies never recover. Sign up for our comprehensive baby and children’s market orientation package to lay a solid foundation for success before you:

—Have samples made
—Hire a rep
—Attend a trade show
—Sign a lease
—Invest in stock
—Spend on advertising

Already operating a wholesale or retail company?
It’s not too late to hone your idea and learn more about the market. The orientation can be customized to help you adapt your business to changing consumer demands, address the contracting retail landscape, boost efficiencies and lower costs, and discover new growth opportunities.

Topics:
The orientation immerses you in critical children’s manufacturing and retail concepts and facts that will help you begin to:

—Become familiar with the major wholesale and retail players in the industry
—Understand your target consumers: parents, grands, gift-givers and kids
—Learn about the relative health/viability of each product category
—Learn about the wholesale sales calendar and trade show events
—Learn how and why to develop a strong brand identity
—Identify your options for selling your goods
—Understand how to develop products/retail concepts that cater to this market
—Think like a retailer/buyer—learn what they’re looking for, the industry jargon, etc
—Understand sales strategies like pre-packs and minimums
—Create sales projections
—Vet and manage sales reps
—Work with mom-and-pop retailers and department stores
—Handle orders from receipt of order through shipping
—Review credit information and reduce credit risks
—Determine and negotiate credit terms
—Gather credit information and arrange credit terms with your customers
—Set up your accounts receivable functions and back office
—Appeal to the press and understand social media
—Understand the how-to’s and power of social media

Fee:
The orientation is $1,500.
The orientation will also introduce you to the more in-depth services we each offer, which include sales management, social media management and marketing support, and credit protection. Participation in the orientation entitles you to 10 percent off subsequent individual services with any of us for up to six months.

Timing:
This is a personalized presentation. Each seminar is scheduled according to clients’ individual schedules.

Contact:
Visit http://calethacrawford.com/orientation-seminar/seminarsignup to schedule a session.