Bluebird Blanket Launches a Sophisticated, Eco-Friendly Collection

Bluebird Blanket debuted at the October ABC Kids Expo with a line of super soft, eco-friendly baby blankets that are made in the United States. The company features kid-friendly themes children can grow with and sophisticated colors that easily complement any family’s décor—in the nursery and throughout the rest of the home.

“Through my other venture, Bluebird Sales and Distribution, I’ve helped establish several great juvenile products in the U.S. market. This experience has taught me that today’s consumer appreciates quality,” says owner Brenda Anderson. “That’s why with the launch of my own brand, I developed a line that looks and feels luxurious and has many practical attributes like durability and a contemporary aesthetic that doesn’t scream ‘baby.’”

Bluebird Blanket launches with three styles, with additional introductions planned throughout the year. The Animal blanket wrangles a menagerie of creatures big and small, including rhinos, giraffes, turtles, elephants and owls. The inviting color combinations include beige and cream, pink and gray, and dark linen and orange spice. The Transportation blanket is every boy’s dream with trucks, cars, bikes, scooters and road signs in gold on navy. Bold chevron stripes in linen and milk and navy and milk combinations promise a smooth transition from the nursery to the big kid room and beyond.

“Bluebird Blanket is proudly manufactured in the U.S. We’re thrilled to support the American textile industry and keep Americans working,” Anderson says. “Plus, manufacturing here allows us to have greater control over quality and deliveries. It also allows us to have superior speed to market with new products that reflect current market trends.”

The blankets are made from 74% pre-consumer recycled cotton fibers. Each is generously sized, measuring 31” by 42”. They are mid weight and washer and dryer safe. The wholesale price is $30, and the company requires a 4-piece minimum order. Bluebird Blankets are offered in optional gift packaging for stores that want to optimize baby shower and new-baby sales.

About Brenda Anderson
Formerly a practicing attorney, Brenda Anderson transitioned into the children’s market six years ago after spotting a product from New Zealand-based Mum 2 Mum she knew moms in the U.S. would love. Since then, Anderson’s company, Bluebird Sales & Distribution, has represented that brand, selling and marketing its whole juvenile products range. Through her role as a distributor, Anderson has always provided superior customer service. She looks forward to being a valuable, attentive partner to retailers of the Bluebird Blanket collection.