Peek Inside Ju-Ju-Be

Smart, but sassy, Ju-Ju-Be fuses technology, style and attitude into the hottest bags on the market. With a focus on the current crop of hip new moms, teens, tweens and more, Ju-Ju-Be shows that bags can be intensely intelligent while still being fashionable and fun. The brand was founded after an exhaustive search showed that current competitive products always left ladies searching for a better blend of features. Some had style, some had function. Very few had both, and even the most functional brands missed out on the latest innovations in textile technology. In smart style, Ju-Ju-Be assimilated the most advanced technology possible and created a product line unrivaled in the industry.