Itzy Ritzy Breaking News Announcement

Itzy Ritzy^® Retains GG Benitez & Associates Public Relations and LA Mart Showroom, Joanne and Company

Chicago, IL (January16, 2012) –Itzy Ritzy, the brand known for stylishly practical baby and toddler gear such as the iconic Snack Happened™ snack bags and the Ritzy Sitzy™ shopping cart covers , announced today it has retained GG Benitez & Associates Public Relations and LA Mart Showroom, Joanne & Company, as part of its brand expansion for 2012. By collaborating with GG Benitez & Associates Public Relations and Joanne & Company, Itzy Ritzy intends to further enhance its visibility and relationships in the media, retailer and consumer sectors.

Itzy Ritzy will work with the renowned San Diego-based full-service PR firm, GG Benitez & Associates Public Relations, to execute strategic media relations initiatives and marketing promotions. “GG Benitez & Associates has a proven track record of executing highly successful PR campaigns, and their expertise in building brands within the media and celebrity communities is unparalleled,” says Kelly Meyer Douglas, Itzy Ritzy CEO.

“We will continue to broaden consumer awareness and seek out untapped business segments for Itzy Ritzy through our creative and well-rounded public relations campaign endeavors,” says GG Benitez, founder of GG Benitez & Associates Public Relations. “We are thrilled that Itzy Ritzy has chosen GG Benitez & Associates Pubic Relations as their strategic public relations partner.”

Already in over 1,000 retailers globally, Itzy Ritzy has also signed acclaimed showroom and multi-line rep group Joanne & Company to cover CA, AZ, NV, HI and NM territories. “We are looking forward to leveraging the skill and experience of the Joanne and Company sales team to build and further develop Itzy Ritzy’s award-winning product line in the western United States,” said Naz Akel, Itzy Ritzy’s Vice President of National Sales.

Itzy Ritzy will be scheduling market appointments for its entire product offerings with Joanne & Company’s showroom during the California Gift Show at The LA Mart Wednesday, January 18th to Tuesday, January 24th, 2012. “The success of Itzy Ritzy products combined with the strength of our professional sales effort will undoubtedly accelerate the brand’s stronghold on the baby gear, gift and accessories market in the western US region,” says Joanne Rackow, owner of Joanne & Company.