Itzy Ritzy Acquires BrightBin, LLC Launches Lunch Happens™ Bento Lunch Box

Naperville, IL (August 27, 2012) – Heading back to school just got more exciting with the newest member of the Itzy Ritzy product line – Lunch Happens™ Bento Lunch Box. This news comes with the recent acquisition of BrightBin, LLC by Itzy Ritzy.

In 2009, BrightBin inventor Stephanie Stiller grew tired of how much waste was accumulated in lunchtime preparation. As a mom and teacher, she was shocked at how much trash was thrown away by children on a daily basis. Between the lost containers and disposable plastic bags, she recognized the need for a lunch box that was environmentally friendly and easy to use. In an effort to change the way lunches are packed for kids, Stephanie designed and developed the BrightBin Lunch Box.

Stephanie’s vision entailed a lunch box solution that was an environmental lesson for children and an economical time-saver for parents. Found in Whole Foods and specialty boutiques, the lunch box has been met with praise and positive appeal from fans since its creation, but it’s just getting started. To positively impact even more families, Stephanie approached Itzy Ritzy to acquire her company and product. On partnering with Itzy Ritzy, Stephanie explains, “I’ve been impressed with their line of popular eco-conscious Snack Happened™ snack bags, not to mention Itzy Ritzy’s growth and leadership so I knew my lunch box would be right at home.”

Lunch Happens ™ Bento Lunch Box is the same high-functioning, parent solution that Stephanie Stiller developed, but with a refreshed Itzy Ritzy vibe. The lunch boxes boast three bold and stylish color and graphic combinations including monkeys, owls, and rock star guitars to match the full Itzy Ritzy line. Kids get a fun, fashionable box to tote to school while parents feel good about the food-safe, BPA-free, FDA-approved, perfectly portioned lunch. Not only does it eliminate even more plastic bag waste, but it makes it easy for parents to ensure that children get a balanced lunch daily.
Itzy Ritzy CEO Kelly Douglas explains how the acquisition was a natural fit. “As a personal fan of the BrightBin Lunch Box in my household, I know firsthand that the product is a must-have for modern parents. Moreover, given our impressive growth and dedicated following in the reusable container space with Itzy Ritzy’s Snack Happened™ and Snack Happened Mini™ snack bags, introducing an eco-friendly and time-saving bento style lunch box is a natural progression for the brand.”

Available September 1st. Retail price $14.99. Call 630-839-9830 or visit www.itzyritzy.com for more information.

Check out www.itzyritzy.com/lunch-boxes, and watch the video at http://www.itzyritzystore.com/store/videos/lunch-happens-bento-lunch-box….