Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Running out of steam running your small #business alone? You need tools for working smarter not harder: t.co/Ef0Q5IGPdb | 9 years 43 weeks ago |
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Need help running your children's biz? Visit t.co/UtIA7VRh37 for sales, marketing, production, credit & customer service resources | 9 years 43 weeks ago |
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What's more effective than word of mouth? Brand advocates who'll are naturally inclined to spread your message t.co/zb4tUSQlAV | 9 years 44 weeks ago |
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Want more info and tips on the children's clothing business? Sign up for my industry newsletter: t.co/SO1Ug0o8XZ #kidsbiz | 9 years 44 weeks ago |
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You know how weird it is when people level jump in friendships. Just as weird in business. Ask for too much too soon and the answer is no | 9 years 44 weeks ago |
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Stumped my class today when I asked them to write a recipe for a BLT. They thought it was an April Fool's Day joke. #idontdoaprilfools | 9 years 44 weeks ago |
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You have a great product but it could be even better with a strong brand identity. Here's how to tell a good story: t.co/gpR0utcsdI | 9 years 44 weeks ago |
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It's a fact. Brands that create an emotional connection are more successful. Learn how it's done: t.co/gpR0utcsdI #business | 9 years 44 weeks ago |
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RT @TimGunn: With fashion legend @FernMallis at @92ndstreety for our conversation tonight! Fasten your seatbelts! XX t.co/xQ0g6N0Rxp | 9 years 44 weeks ago |
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Golden rules, according to Tim Gunn: "1) Take the high road. 2) Take responsibility for your actions." Yes, please. #92ytalks | 9 years 44 weeks ago |
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