Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Want to make better product? Get out of your rut to gain a fresh perspective to boost your biz t.co/GC9d23vDqd #business | 9 years 41 weeks ago |
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caletha_style |
Hey, did you hear? You can have a creative photoshoot on a shoestring as seen here: t.co/whmNXXSyn2 #kidsbiz #fashion | 9 years 41 weeks ago |
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caletha_style |
Did you know 20% of your customers often account for 80% of sales? Learn how to keep those customers engaged t.co/6VHmPA7qq9 | 9 years 41 weeks ago |
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caletha_style |
You have a great product but it could be even better with a strong brand identity. Here's how to tell a good story: t.co/gpR0utcsdI | 9 years 41 weeks ago |
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caletha_style |
Running out of steam running your small #business alone? You need tools for working smarter not harder: t.co/Ef0Q5IGPdb | 9 years 41 weeks ago |
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caletha_style |
Do you know what's really going on at retail or are you designing for you? Time to give your biz some retail therapy t.co/zvvgsvplNB | 9 years 41 weeks ago |
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caletha_style |
You can thank the 70s resurgence for a return to mustard for Fall '15. Here: Nui Organics and Millions of Colors... t.co/j0YZaIya44 | 9 years 41 weeks ago |
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caletha_style |
What's more effective than word of mouth? Brand advocates who'll are naturally inclined to spread your message t.co/zb4tUSQlAV | 9 years 42 weeks ago |
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caletha_style |
Have questions about how to launch a children's clothing brand? Get my KidsBiz newsletter to receive my FAQ #biztips t.co/1TDEojefda | 9 years 42 weeks ago |
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caletha_style |
Is your idea simply a product or does it have the potential to become a collection or a brand? t.co/Ntjns419qr #fashion | 9 years 42 weeks ago |
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