Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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"Brands add value & self esteem. Sometimes without brands, there is no bottom for price." Read more about brands: t.co/Y92SXobjSF | 9 years 40 weeks ago |
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"[As a store buyer,] the money is a science, and I’m learning you have to control your impulses.” t.co/NWdr5R9Gp9 #kidsbiz | 9 years 40 weeks ago |
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Has your business gotten off track? Maybe you're not playing to your strengths. Sign up for my newsletter read more: t.co/enPwDkT2Br | 9 years 40 weeks ago |
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Comfy, cozy and chic! Converter gowns are the best, right Wallace? | 9 years 40 weeks ago |
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“Dream big [when launching a brand but think about what the market needs and what they’ll spend on.” t.co/VJpIZh17LJ #kidsbiz | 9 years 40 weeks ago |
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"When you’re a global brand that represents a time & place or lifestyle even young kids want to be a part of it.” t.co/D3VY9LTZIC | 9 years 40 weeks ago |
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Before you cast the kid next door, consider hiring a model with character like this one t.co/ynjfDqgLog #kidsbiz #fashion | 9 years 40 weeks ago |
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Learn how where you sell can help determine what's in store for your wholesale business t.co/HdXHKcNNXQ #kidsbiz #fashion | 9 years 41 weeks ago |
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Fun fur continues to be the fabric of choice for outerwear for fall, as seen on Ce Ce Co, little creative... t.co/7ntCuEmP9O | 9 years 41 weeks ago |
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caletha_style |
"When you’re a global brand that represents a time & place or lifestyle even young kids want to be a part of it.” t.co/343YUtbCka | 9 years 41 weeks ago |
More Info
