Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Boys' wear is less competitive than girls' wear. Not many boys' line making fresh collections. #kidsbiz t.co/FEbeaHkoQI | 10 years 44 weeks ago |
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Plus sized kids market is wide open. The customer is out there but it's difficult to get retailers. #kidsbiz | 10 years 44 weeks ago |
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2yo to 8yo age group is the most popular because the kids grow the most during those ages. #kidsbiz | 10 years 44 weeks ago |
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Everyone on the team must be willing to wear any hat. #kidsbiz | 10 years 44 weeks ago |
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Sales rep Lynn Meyer says reps must have tough skin, positive attitude, professionalism, and be well spoken. #kidsbiz t.co/kf0UPyWlDX | 10 years 44 weeks ago |
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Bronagh Staley of @SweetWilliamLtd chooses lines for her store based on if they will fit with the current lines. #kidsbiz | 10 years 44 weeks ago |
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To sale collections to stores you must go to those stores to see what they are missing. Human contact is still important. #kidsbiz | 10 years 44 weeks ago |
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"As long as you're moving up it's okay to move around." -Sion of Parigi Group on looking at résumés #kidsbiz | 10 years 44 weeks ago |
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Both @Appaman and @SweetWilliamLtd have small teams. #kidsbiz | 10 years 44 weeks ago |
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Freelance designer Charlotte Guess talks about the ups and downs of freelancing. No guaranteed check but home with kids. #kidsbiz | 10 years 44 weeks ago |
More Info
