Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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"We made decisions about marketing and PR very early and I think that made all the difference." -Lynn Husum of @Appaman on success #kidsbiz | 10 years 44 weeks ago |
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So far two of the panelists have greatly benefitted from attending ENK @ChildrensClub trade show. #kidsbiz | 10 years 44 weeks ago |
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Appaman was named after a stuff animal of @Appaman's co-owner. #kidsbiz | 10 years 44 weeks ago |
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Before starting a line you must RESEARCH. #kidsbiz | 10 years 44 weeks ago |
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"I was paying my employers more than I was paying myself." -Lisa Dinapoli of @TommyHilfiger after not landing investors #kidsbiz | 10 years 44 weeks ago |
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"Use other people's money." -@TommyHilfiger #kidsbiz | 10 years 44 weeks ago |
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No raised their hands when asked if they are currently working in the position they wanted after graduation. #kidsbiz | 10 years 44 weeks ago |
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"It's all about function." -Charlotte Guess referring to baby clothing #kidsbiz | 10 years 44 weeks ago |
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"We're not allowed to blame weather although we know that can come into play." -Lynn Meyer referring to sales of Fall '14 lines #kidsbiz | 10 years 44 weeks ago |
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"[Brands] make kids feel apart of something, not just wearing clothes." -Sion Betesh of Parigi Group #kidsbiz | 10 years 44 weeks ago |
More Info
