Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
RT @KissyKissyBrand: We're delighted that our Sprinkles romper is featured in this month's @pnmag! Take a look: t.co/uOzS2imdr1 | 11 years 4 weeks ago |
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caletha_style |
New year. New projects. Exciting | 11 years 4 weeks ago |
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caletha_style |
Got my first look at @KissyKissyBrand's Fall '14 line & there's something for everyone from chic fair isles to adorable animal prints | 11 years 4 weeks ago |
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caletha_style |
How do you set goals and benchmarks for your business? How much more business do you plan/need to do this year over last? | 11 years 4 weeks ago |
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caletha_style |
Thanks for the RTs @visuals4u @huevine @shoprobsessions @lapr_chick @beltenvy @Restaurant_Lady @hautehemisphere #smallbizchat | 11 years 4 weeks ago |
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caletha_style |
.@smallbizlady I'm a children's clothing industry consultant, helping new companies brand/launch & established companies grow #smallbizchat |
11 years 4 weeks ago » In reply to SmallBizLady |
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caletha_style |
A11 Make sure your name's not limiting. You may start with 1 product/category but later branch out so it needs to be elastic. #smallbizchat | 11 years 4 weeks ago |
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caletha_style |
RT @rachelhoffy: A10a The product may not work out but any work you put into a strong brand can be transferred to products in the future. #… | 11 years 4 weeks ago |
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caletha_style |
RT @THINK_Lyndon A8 Failing to deliver what's promised. If there's a gap between promise & customer experience it can be fatal #smallbizchat | 11 years 4 weeks ago |
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caletha_style |
A7 Brands definitely play a part in sell throughs to consumers. 1st deliver quality product on time. t.co/JKGfE7kMLs #smallbizchat | 11 years 4 weeks ago |
More Info
