Caletha Crawford
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
n/a • New York, New York 10001
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Latest Buzz
Even More Buzz…
- Flutter Sales Membership ContestOctober 16th, 2015
- Lil Trunks' Spring/Summer '16 Debut Collection Brings Happiness to LifeJuly 21st, 2015
- Kissy Kissy's Spring/Summer '16 Collection Inspires Fun in the SunJune 30th, 2015
- Limeapple Sport Stretches Into Seamless Activewear For Fall/Winter 2015February 9th, 2015
- Limeapple Boutique's Fall/Winter 2015 Collection is Ripe for ExpansionJanuary 27th, 2015
- Kissy Kissy's Fall/Winter '15 Collection Celebrates VarietyJanuary 23rd, 2015
- Kissy Kissy Launches Kissy Cares with its “Share the Love” CampaignSeptember 25th, 2014
- New and Classic Brands at ENK Children's ClubSeptember 10th, 2014
- Burnish Your Brand by Polishing Up Customer ServiceSeptember 9th, 2014
- Going Hollywood with Your Wholesale Distribution StrategyMay 20th, 2014
Tweets
caletha_style |
A4a Start local and/or small so your missteps are on a small scale. #smallbizchat | 11 years 4 weeks ago |
caletha_style |
. @jeffpulver Agreed. Have a plan but listen and be willing to adapt where possible. You're looking for a lasting partnership. #smallbizchat |
11 years 4 weeks ago » In reply to jeffpulver |
caletha_style |
@David_Fischer It's often seen as a negative word or scary, but networking is key. And face to face is important |
11 years 4 weeks ago » In reply to David_Fischer |
caletha_style |
A6 Know the store & tailor your pitch accordingly. The biggest turnoff for a buyer is when you don't know their store/customer #smallbizchat | 11 years 4 weeks ago |
caletha_style |
A4b Plus, selling to national chains before you're ready can tank your biz. Big stores = Big orders & big $$$ #smallbizchat | 11 years 4 weeks ago |
caletha_style |
Q3 Working on your business plan forces you to learn the market and think about your customer as you refine the product design #smallbizchat | 11 years 4 weeks ago |
caletha_style |
A2 Small biz owners are quick to sign up with sales reps & while they have experience, the owner needs to learn the industry #smallbizchat | 11 years 4 weeks ago |
caletha_style |
RT @rachelhoffy: A2 When starting out, it’s important to hustle, hustle, hustle. #SmallBizChat | 11 years 4 weeks ago |
caletha_style |
A1 Learn the market and start making connections. Look for resources like chats like this in your industry. Listen & learn! #smallbizchat | 11 years 4 weeks ago |
caletha_style |
RT @BubbleLondon: JUST ANNOUNCED: The next edition of Bubble will introduce a fashion show to its programme on Sunday 26 January. | 11 years 4 weeks ago |