Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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The biz relationship with Rebecca/the design team: it's go do what you want (design) but this is what we need (sales-wise)—UM #FCN2013 | 11 years 29 weeks ago |
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caletha_style |
On having an entrepreneurial company: If someone can bring me a beautiful concept, I'm happy bc I don't have to come up with it—UM #FCN2013 | 11 years 29 weeks ago |
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Data can be paralyzing. If you go with just data, you could be out of biz bc you'd have a line with only a couple bestsellers—UM #FCN2013 | 11 years 29 weeks ago |
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We created a message abt Rebecca being a woman under 35 which is unique except the Olsens & she goes to the heartland with it—UM #FCN2013 | 11 years 29 weeks ago |
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In 2008, our buyers said prices had to reduce & we couldn't change the quality. It forced us to create our crossbody bags —UM #FCN2013 | 11 years 29 weeks ago |
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caletha_style |
Every store wants exclusive product. We try to balance it by working with them and factories.—UM #FCN2013 | 11 years 29 weeks ago |
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We keep our lawyer busy with intellectual property issues—UM #FCN2013 | 11 years 29 weeks ago |
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FB is the No1 volume platform—Instagram is pictorial. FB ppl like behind the scenes ' sneak peeks. Ppl are on there all the time—UM #FCN2013 | 11 years 29 weeks ago |
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caletha_style |
Each social media platform has a different relationship and purpose. Google + is great for SEO. FB & Pinterest drive ecom—UM #FCN2013 | 11 years 29 weeks ago |
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I had to place my order for the season last week without seeing samples or selling anything—that's why a planner is critical—UM #FCN2013 | 11 years 29 weeks ago |
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