Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Financial planners are so key because they're the safety. They allow you to be proactive.—UM #FCN2013 | 11 years 29 weeks ago |
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It's not enough to put your website up. You can blow so much money on ad buys and paid search but data people are important—UM #FCN2013 | 11 years 29 weeks ago |
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3 brands that weren't fashion people but they had a good idea Nasty Gal, Warby Parker and Bonobos. They didn't exist 3 years ago—UM #FCN2013 | 11 years 29 weeks ago |
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It's fascinating to know the time and day and social media channel that speaks to our customers—UM #FCN2013 | 11 years 29 weeks ago |
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For us you can't separate the brand from social media. From the beginning, Rebecca personally answered people's questions—UM #FCN2013 | 11 years 29 weeks ago |
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You cannot underestimate the power of being a skilled communicator. And also having good manners—UM #fashion #FCN2013 | 11 years 29 weeks ago |
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(Cont) The only thing you can control is being nice and the millennial customer demands it. It's the power of the Internet. —UM #FCN2013 | 11 years 29 weeks ago |
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I read once that in biz you have to be on time, be nice & have good product—you only need 2 of these at any time. —UM #FCN2013 | 11 years 29 weeks ago |
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At Fashion Campus NYC (my former baby) listening to keynote by Uri Minkoff of Rebecca Minkoff. Follow on Twitter... t.co/dovUKeKiOE | 11 years 29 weeks ago |
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Before it was a dictator relationship with your customer but now you have these complicated relationships —UM #FCN2013 | 11 years 29 weeks ago |
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