Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
We've focused on events we can track based on our goals. U have to manage what makes sense. & u have to do it well @Shoptiques #fashiontech | 11 years 38 weeks ago |
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caletha_style |
We had to decide, are the goals for offline events sales, brand awareness or acquiring users @MaterialWrld #fashiontech | 11 years 38 weeks ago |
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caletha_style |
The highlight of offline events is we get to see customers' excitement while they shop. Planning is challenging @MaterialWrld #fashiontech | 11 years 38 weeks ago |
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caletha_style |
There is no existing mold or formula for online/offline so we're figuring it out as we go— @WarbyParker #fashiontech | 11 years 38 weeks ago |
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caletha_style |
We love having events and having our customers introduce their friends. We believe in events @Shoptiques #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Partnerships are about identifying stakeholders that are important to us like our showrooms in boutiques @WarbyParker #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Showrooms are partnerships with boutiques and hotel groups that gives @WarbyParker an opp for brand alignment & low investment #fashiontech | 11 years 38 weeks ago |
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Social trust and social accountability is at the core of tools like @materialwrld @ebay and @Airbnb #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Ex. of online helping offline. Shop online by hood & pick up in store esp for stores/cities with no parking via @Shoptiques #fashiontech | 11 years 38 weeks ago |
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caletha_style |
How are your customers talking about your site? Their words can tell you how they feel about and interact with you @LizaK #fashiontech | 11 years 38 weeks ago |
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