Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
In person product feedback is so important. Nothing beats subjective feedback—hearing abt difficulties or wants @MaterialWrld #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Our philosophy is one inventory. Everything connects to one database. We've invested in in house tech to do that— @WarbyParker #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Offline it's all about the associates so we take pride in selecting and training them and giving them the tools— @WarbyParker #fashiontech | 11 years 38 weeks ago |
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caletha_style |
Want to open a popup? "Keep your eyes and ears open and walk around the city. It's a great branding exercise." — @AnthemWares #fashiontech | 11 years 38 weeks ago |
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caletha_style |
At the Third Wave #FashionTech Online Goes Offline event waiting to hear from Warby Parker, Material World and... t.co/8qGacN2tyE | 11 years 38 weeks ago |
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caletha_style |
Delivering what you customers currently want isn't enough. They want you to lead them to the next great thing: t.co/DLRzyvOcmW | 11 years 38 weeks ago |
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caletha_style |
RT @raspberrykids: Starting an online store is relatively easy. Growing, marketing & maintaining one is very difficult :-) | 11 years 38 weeks ago |
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caletha_style |
@shopodile Thanks! |
11 years 38 weeks ago » In reply to ShopOdile |
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caletha_style |
Just set my vacation message for a trip that won't happen for another few weeks. Anxious much? LOL | 11 years 38 weeks ago |
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caletha_style |
@sprogsca Yup, that's what I told the friend who asked. |
11 years 38 weeks ago » In reply to sprogsca |
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