Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
It costs so much to do detail but consumers don't care. You have to know what they're interested in & design to that market #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Trade shows are less important but still important. You have to be in the right one. And location is everything. #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
At a fashion financing event with Gary Wassner of Hilldun and Melissa Hall of The Emerging Designer. Follow... t.co/xNvMRi6sIF | 11 years 42 weeks ago |
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caletha_style |
A key to biz is having an active biz partner not just an investor to bounce things off of. Someone who will say stop! #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Folks, these tweets are from @gary_wassner from the #fashionfinance event hosted by @emergedesigner and @melissahallny | 11 years 42 weeks ago |
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caletha_style |
Some of the dept stores are asking for high guaranteed sell throughs. Or you owe markdown money. Read you POs carefully. #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Consignment is death. You're lending merch. Why would you do that? By the time you get it back you have to close it out #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
The criticism is much better than the compliment in fashion. The compliment is not going to build you collection/biz. #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
If a showroom won't work with you, then they don't believe in the line. You're just in there to pay the rent. #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Group showrooms are great for young designers. You have to be careful but you can negotiate. #fashionfinance | 11 years 42 weeks ago |
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