Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
A good designer has an image of who's wearing their clothes. Find the stores that cater to them. Brand strategy #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Spend your resources on design, getting fabrics early, quality, and production. If you deliver late, it's bye #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Don't invest in shows or PR in the beginning. The product speaks for itself and it's all about product #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
We don't get the respect that tech companies get from banks. They get funding for an idea & you have samples & orders etc #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Cash flow is everything. It allows you to fund your business, deliver on time and grow without giving up equity too soon #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
There's a formula; if you're an independent don't hope that your balance sheet will work out. Build your biz on what I have #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Betsey Johnson was the first fashion designer Gary worked with. Then Tommy Hilfiger and Badgley Mischka... #fashionfinance | 11 years 42 weeks ago |
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caletha_style |
Awaiting the start of the #fashionfinance event with @melissahallny and @gary_wassner | 11 years 42 weeks ago |
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caletha_style |
Just like kids at bedtime, consumers want to hear good a story. Here's how to create a narrative for your brand t.co/nsShbhRozg | 11 years 42 weeks ago |
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caletha_style |
Are you amassing brand advocates to carry your company's message to the masses? If not, here's why you should: t.co/6gOSFiDLRc | 11 years 42 weeks ago |
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