Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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There are 3.9 million mom bloggers in the US and only 500 are influential #kidsbiz #fashion20 | 12 years 3 weeks ago |
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Fashion allows us to more risky and innovative which is why fashion is a leader in this area #fashion20 | 12 years 3 weeks ago |
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Key performance indicators may not be in dollars but metrics tools can justify and explain a campaign's success #fashion20 | 12 years 3 weeks ago |
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At the end of the day, it's about the product. if the traffic isn't converting it's your site, product or price point #fashion20 | 12 years 3 weeks ago |
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Power Pinners have 100,000+ followers on Pinterest (drink!) #fashion20 | 12 years 3 weeks ago |
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Facebook is the platform is the best for data capture and email campaigns are the best driver of revenue. Have an opt in campaign #fashion20 | 12 years 3 weeks ago |
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Ba comments/press don't mean it has to have a bad outcome. Google Taco Bell and Alaska for an example. #fashion20 | 12 years 3 weeks ago |
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How to deal with bad comments: McDonald's is asking fans & influencers to ask the questions & then creating content to answer it #fashion20 | 12 years 3 weeks ago |
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Brands are looking for the influencer that can carry the message but speak the truth. #fashion20 | 12 years 3 weeks ago |
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Side note: term of the evening/at home drinking game if you're following along: "power pinner" #fashion20 | 12 years 3 weeks ago |
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