Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Prefer to work with someone who haven't been discovered and worked with a lot of brands bc you own the moment. Emerging is better #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Side note: the panel just threw one blogger under the bus. Oops #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Brands focus on the big flashy stuff but not the day to day and it starts with listening #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Measuring success: Balancing quantitative with qualitative. We track it before, during and after #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Measuring success is engagement and numbers—did the site show up as our top referrers or drive more conversions?#fashion20 | 12 years 3 weeks ago |
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caletha_style |
A lot of brands treat influencer marketing as if it exists in a silo. Integrate influencers throughout. #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Allow influencers to cocreate for the best ROI. The problem is some brands don't take the time to cultivate relationships. #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Build the campaign around the influencer rather than just plugging them into your campaign. It's more relevant and authentic #fashion20 | 12 years 3 weeks ago |
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caletha_style |
A marketer's intuition is better than any tool when decoding which blogger to align with. You can see it in engagement. #fashion20 | 12 years 3 weeks ago |
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caletha_style |
Objectives drive the social platform to use. #fashion20 | 12 years 3 weeks ago |
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