Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Grading papers. Makes me very happy when a student nails an assignment. | 12 years 12 weeks ago |
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When you're worried about hitting your word count and then go way over. New worries. #writing | 12 years 12 weeks ago |
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Love the black lace ornament from @Target @NeimanMarcus. @Ispydiy I think we need a DIY project for this t.co/ouXhdAgj | 12 years 12 weeks ago |
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Good writing is endangered. Ironic in an era when 'content' is king—too bad 'content' just means filler these days. | 12 years 12 weeks ago |
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Today's consumer wants to feel connected with the brands they choose. Here's how to boost engagement: t.co/DQXVc1eV | 12 years 12 weeks ago |
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Woot! Kalulu Kids is featured in this month's Earnshaw's magazine. Learn more about this new brand at... t.co/5rRK0rqc | 12 years 12 weeks ago |
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Just like kids at bedtime, consumers want you to tell them a story. Here's how to create a narrative for your brand t.co/teIUtvg5 | 12 years 12 weeks ago |
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A Gilt exec says 1 of their regulars is a defibrillator implant surgeon who leaves the OR to shop. Here's hoping my ticker doesn't give out. | 12 years 12 weeks ago |
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@Cmsmkidsfashion like this t.co/sKfpU7bA ? |
12 years 12 weeks ago » In reply to Cmsmkidsfashion |
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Lead and listen. That's what consumers want from you. Learn how to figure out where to take your #business next: t.co/lwQvhEs2 | 12 years 12 weeks ago |
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