Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
People buy from people they like. Who's representing your brand? Are they building or destroying your sales changes? t.co/NMGPPMWy | 12 years 13 weeks ago |
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caletha_style |
Running out of steam running your small #business alone? You need tools for working smarter not harder: t.co/DtRKXdFp | 12 years 13 weeks ago |
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caletha_style |
#Retail success is measured in sell-throughs not sell-in. Here's how to help your products perform better in stores: t.co/DVZ8AiuZ | 12 years 13 weeks ago |
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caletha_style |
You can't be everywhere which is why you need to cultivate an army of brand advocates for your business. Here's how: t.co/AjHFVqDJ | 12 years 13 weeks ago |
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caletha_style |
@Cmsmkidsfashion Can't pick anything that requires a sewing machine. Just want to give an activity instead of a toy. I'm _that_ aunt :) |
12 years 13 weeks ago » In reply to Cmsmkidsfashion |
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caletha_style |
Got a postcard from a men's store: buy 1 suit get 7 items free! (2 suits, 2 dress suits, 2 ties, plus 1 Android phone)<—mom says its a front | 12 years 13 weeks ago |
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caletha_style |
@kulaklips I feel like I know what's at Michael's like the back of my hand. But maybe I should double check. Thanks |
12 years 13 weeks ago » In reply to kulaklips |
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caletha_style |
Trying to find a good DIY gift for a girl age 6. Everything is for older kids. Ideas? (And no, I'm not out shopping today) | 12 years 13 weeks ago |
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caletha_style |
Today's consumer wants to feel connected with the brands they choose. Here's how to boost engagement: t.co/JDeOkDOu | 12 years 13 weeks ago |
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caletha_style |
You can't be everywhere which is why you need to cultivate an army of brand advocates for your business. Here's how: t.co/CHvMmJuM | 12 years 13 weeks ago |
More Info
