Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Google+ useful? "it's gaining momentum and it's worth exploring" @aspyrebusiness #560chat | 13 years 11 weeks ago |
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caletha_style |
How often to tweet? "You need to be consistent and regular. You can over-Tweet. A few times a day is optimal"—@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
Videos? "They're great but keep'em short" @dkny. <—amen #560chat | 13 years 11 weeks ago |
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caletha_style |
@mzaraalam thinking the same! |
13 years 11 weeks ago » In reply to mzaraalam |
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caletha_style |
How much time do you have to devote to the different social platforms? Better to pick two and do them well —@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
Social media is a way to grow your brand. But branding is about positioning yourself apart from everyone else @aspyrebusiness #560chat | 13 years 11 weeks ago |
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caletha_style |
Make use of hashtags, especially those specific to the job hunt #560chat | 13 years 11 weeks ago |
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caletha_style |
Job hunt tip: Follow everyone in your phonebook and every business card you get on Twitter. #560chat | 13 years 11 weeks ago |
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caletha_style |
Content shouldnt be about you you you. It's tedious & I'm not interested. Share funny stories, great articles you've read—@dkny # #560chat | 13 years 11 weeks ago |
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caletha_style |
If you have great content, it matters. I've hired several people from Twitter. —@dkny #560chat | 13 years 11 weeks ago |
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