Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@ShopperInsight hopefully! |
13 years 11 weeks ago » In reply to ShopperInsight |
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caletha_style |
The number of followers means nothing. Interact with the people you like and start a dialogue —@aspyrebusiness #560chat | 13 years 11 weeks ago |
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caletha_style |
Retweets don't connect you with the person. Ask questions of the company you're interested in—@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
Real effectiveness is engaging w the people who show an interest in ur brand. The more u share valuable content, branding happens #560chat | 13 years 11 weeks ago |
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caletha_style |
You should never engage in any sort of fight on Twitter. You can't really delete a tweet. —@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
Use social media for business. Keep your private info private in this very public world —@Susan_Tabak #560chat | 13 years 11 weeks ago |
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caletha_style |
Having an intern tweeting for your company is like going around with a loaded gun—@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
When your starting you want to build visibility & your networks so LinkedIn, Twitter & blogging is important for your job search #560chat | 13 years 11 weeks ago |
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caletha_style |
To start, use Tumblr in addition to Twitter bc they're brother & sister. And you have a place to show your work—@dkny #560chat | 13 years 11 weeks ago |
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caletha_style |
At the @parson560 Social Media Week event | 13 years 11 weeks ago |
More Info
