Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@mwalmslee You're welcome. Glad you could join us. If you search #kidsbiz, you should be able to see the whole thing. |
13 years 16 weeks ago » In reply to mwalmslee |
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caletha_style |
And tweet me if you have ideas for topics you'd like me to cover. I need to write my next @TheGiggleGuide article soon! #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
Thanks to my participants (and lurkers). Stay tuned for the next #kidsbiz chat next month | 13 years 16 weeks ago |
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caletha_style |
RT @TheGiggleGuy: Offer incentives & recog to staff for sales increase. Ask store mgr. to send display ideas. Reward+praise+sharing ideas | 13 years 16 weeks ago |
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caletha_style |
The bottom line is, you have to be creative and consistent and remember that you should play a part in your sell-throughs #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
RT @TheGiggleGuy: E-newsletters, on road reps, YouTube examples, incentive programs can help educate retailers about brands #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
Oh right, and I wanted to know what your actual biz resolutions are. #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
Ok, my fingers are tired. Who's with me? #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
Any other ways to show stores how best to showcase your goods? #kidsbiz | 13 years 16 weeks ago |
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caletha_style |
Maybe you can personally visit all of your stores, but you could make a cute display, snap a pic and send it to them, right? #kidsbiz | 13 years 16 weeks ago |
More Info
