Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
One toy company I know of dispatched employees to its best retailers to give them window and display help—and saw sales increases #kidsbiz | 13 years 7 weeks ago |
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caletha_style |
Even if the store owner is a visual merchandising wiz, she probably has too much to do to come up with amazing ideas for your collx #kidsbiz | 13 years 7 weeks ago |
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Then there's merchandising... how would you prefer for your collection to be shown? #kidsbiz | 13 years 7 weeks ago |
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caletha_style |
How can you help educate the entire staff on why your line is better than your competitors'? #kidsbiz | 13 years 7 weeks ago |
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Personally, I've been to stores where the sales people knwo the brands & stores where tehy're clueless #kidsbiz | 13 years 7 weeks ago |
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To that point, what type of employee training to you offer? Do you think the sales people know your brand & its attributes? #kidsbiz | 13 years 7 weeks ago |
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caletha_style |
Plus, the buyer you sold to isn't necessarily the one who'll be on the floor interacting with customers. #kidsbiz | 13 years 7 weeks ago |
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Remember 100 vendors at a given store, thousands of skus #kidsbiz | 13 years 7 weeks ago |
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Of course her brand is carried in the store but the sales people hadn't taken notice... #kidsbiz | 13 years 7 weeks ago |
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I mentioned this in my column, but one vendor called a store to check in on her sales and was told her brand isn't carried there #kidsbiz | 13 years 7 weeks ago |
More Info
