Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Was just talking to friends about why schools don't teach basic fiscal skills like balancing checkbooks. Thanks, Elmo. nyti.ms/ejTAnf | 13 years 47 weeks ago |
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caletha_style |
@nycjenny There are companies that do true fourth trimester clothes (maybe google it) but she didn't want anything like maternity wear. |
13 years 47 weeks ago » In reply to nycjenny |
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caletha_style |
Who' clamoring for Marni kidswear? Well, you just have to wait till fall bit.ly/eSNosN | 13 years 47 weeks ago |
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caletha_style |
@nycjenny Moderate success: She did get jeans at the Gap (straight & skinny?), a long teal cardi and pjs. The sexy cut yoga pants might work |
13 years 47 weeks ago » In reply to nycjenny |
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caletha_style |
Re: Shopping Tho I will say, was impressed by service @Jcrew. Clerks looked for sizes for us and offered water while we waited. Nice touch | 13 years 47 weeks ago |
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caletha_style |
The nice weather brought out shoppers in NYC. Hit some chains for "4th trimester" wear with a friend. Generally underwhelmed with offerings. | 13 years 47 weeks ago |
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caletha_style |
Anyone see the @60minutes piece on the Three Cups of Tea guy? Ego will get you every time. The truth was a good enough story. No need to lie | 13 years 47 weeks ago |
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caletha_style |
Writing my final exam questions. Can't believe the spring semester is almost over. #li | 13 years 47 weeks ago |
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caletha_style |
Have a new blog idea. Trying to decide if I want to pursue it, what to name it and when I'd have time to write it! | 13 years 47 weeks ago |
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caletha_style |
@SwaddleDesigns Lynette, you're better than Google. Thanks for the link. That's what I thought angel investors were but wanted clarification |
13 years 47 weeks ago » In reply to SwaddleDesigns |
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