Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Shopping @Saks did make me think about Mother's Day. Mom doesn't need perfume, jewelry or a purse—ideas? She's the woman who has everything. | 13 years 49 weeks ago |
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@jackiemicucci @saks makeup counter... Jewelry... All very solicitous! |
13 years 49 weeks ago » In reply to jackiemicucci |
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caletha_style |
Had fun shopping @Saks today even though the makeup counter ladies were a bit over eager. Poor girls, they need more customers apparently! | 13 years 49 weeks ago |
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Had fun shopping @ | 13 years 49 weeks ago |
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caletha_style |
The probability of selling 2 an existing customer is 60-70%. The prob of selling 2 a new prospect is 5-20%—@greetingsetc (Marketing Metrics) | 13 years 49 weeks ago |
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caletha_style |
Time for Toy Story. Nope, not the Disney movie. I'm working on a a #freelance #writing assignment about what's selling in the toy market #li | 13 years 49 weeks ago |
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caletha_style |
What are your top five business reads in the morning? Mine: @businessoffashion @wwd @nytimesfashion @wsj @fashionista_com #li | 13 years 49 weeks ago |
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caletha_style |
I was recently going on about how I wasn't into the PS1 and then I saw it in coral... | 13 years 49 weeks ago |
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@gary_wassner Help me out? I don't get Alexa Chung. <-- Ha! |
13 years 49 weeks ago » In reply to gary_wassner |
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caletha_style |
@that_danielle My BFF's son, who is 6, conveniently skips my turn when we play together plus we never follow the rules on the box! |
13 years 49 weeks ago » In reply to that_danielle |
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