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Children adore bright colors and clothes with a presence; parents want their children to dress appropriately for the occasion. The best approach? A combination of the two styles that results in what everyone wants –– a fusion of sophisticated designs with a bit of edge, but with comfortable, wearable fabrics. Companies that cater to this particular children’s fashion niche are well-rewarded with repeat customers who have a clear, balanced understanding of what looks best on their children and what delights their child’s emerging sense of personal style statements. One company, Maisonnette, is a go-to resource for cute couture with a fashionable flair.

While fashion trends come and go, what is always in fashion is comfort: clothes need to be adorable but wearable –– this is where Cheryl Grossman’s Boker & Laila shines. What does Cheryl Grossman have that you want? How about loads of 100% cotton, tagless pajamas and bodysuits in designs that make parents rave and kids comfortable and cozy! Grossman started the company to fill in the niche for ultra-comfortable sleepwear after failing to find night clothes that wouldn’t scratch. Boker & Laila pjs are constructed from pure cotton and are brushed on the inside to ensure the cushiony softness needed for little ones to drift off to dreamland.

In spring, buyers shop for back-to-school clothes for next fall. For children, comfort is at the forefront for every season — if their clothes are not easy to wear, they distract from the work at hand. Of course, it helps to be decked out in cool duds, which is where these brands come in: Grubbie Style, Jelly the Pug and Hudson Threads. Each makes great looking fashions, using easy-to-care for fabrics that stay looking fresh through thrills and spills. Shoppers search for clothes that don’t look run of the mill, and these vendors are miles away from any thought of herd mentality.

Playtime New York
All Baby & Child, Inc. (ABC Kids Expo)

Mirror, mirror on the wall, who is the most important person of all? You are, especially when you’re a kid. Youngsters are the centers of their own universe which is why I See Me! books are such a huge success. Introduce your customers to these books that enhance little ones’ sense of self as they learn to recognize letters, spell their names, celebrate holidays and accept new siblings into their families. Nothing stimulates the desire to read more than reading about yourself — the most famous celebrity of all. For a young swashbuckler, display a set that includes the My Very Own Pirate Tale, a personalized storybook about life on the high seas

Today’s economy makes it challenging for businesses to survive. Of the companies that are able to survive, many are faced with tough choices to keep their businesses in the black. It is a sign of true success for companies or retailers to expand and grow. A promising example of a company that has been able to do just that is KooKoo Bear Baby & Kids in Atlanta. Recently voted one of the top 10 kid’s retailers in the U.S. by Kids Today magazine, KooKoo Bear Baby & Kids is an online e-tailer, mail order catalog, and retail store marketer of designer kids’ rooms and exceptional baby gifts.

Chances are if you’ve seen a Dora the Explorer backpack or Shrek lunchbox floating around, it’s brought to you by the folks at Calego International. With each episode or movie, kids are clamoring for more merchandise plastered with their favorite character from the hottest cartoon or TV show. Calego carries in-demand licenses including Glee, Hot Wheels, Sesame Street, Caillou and Hello Kitty. Heard of a certain buxom doll named Barbie? Yeah, they have that too! Known mostly for the in-demand backpacks that make a splash in schools everywhere, their clever corporate motto is: “We’ve got it in the bag.”

No Slippy Hair Clippy, Inc.
Little Things Mean A Lot

The TV series “Art Attack” took the UK by storm in 1990, eventually landing on American screens via Disney in 2011. “Art Attack” is a non-stop ad for fun, exciting art projects. But it’s also doing double duty for its viewers: research has shown that crafting and art are vital to children’s brain development. Creative activities not only provide a fun, artistic outlet, but also influence the development of hand-eye coordination and the perception of the world. Arm your customers with the provisions for their very own Art Attacks at home. Stock quality supplies from crafty companies, including ALEX Toys, eco-kids, Colorbök, and Creativity for Kids.

Parents of toddlers know this generation is more tech-savvy than any other. Most kids can work a flat screen and program an iPod before they learn to tie their shoes. For these techie tots, Beary Happi is the perfect hybrid of toy and smartphone app. A lovable teddy bear friend that plays on little one’s fascination with touch screens and the cuddliness of plush, Beary Happi is the perfect interactive companion. All parents have to do is put their iPhone or iPod touch inside a HappiTaps cover, download the free app, and voilà: the 21st century Teddy. Hopefully it also offers a few minutes of peace and quiet.

Going organic is so much more than just a good business choice: it’s really a whole-life approach. Manufacturers that only create organic products or utilize low-toxin processes export a safer lifestyle to their customers. Fewer pollutants in the air and contaminants in the land, animals and crops all translate into healthier people and a better world. The fabrics used by Natural Wondies, New Jammies, Lapsaky Organic and Skylar Luna are cuddly, breathable, and kid-friendly. Smart consumers are reaching for the future with organic fabrics that feel great and help form a better world.

JP Lizzy
Caletha Crawford

In this Disposable Age of plastics and trends, Morgan Cycle brings to you classic ride-on toys designed and crafted to last as long as the sweet memories. Bicycle engineer Sylvester Yen, who has two decades of experience designing and manufacturing children’s bicycles, founded Morgan Cycle. While the industry raced to produce cheaper products, Sylvester dreamed of offering the most beautiful, safe and finely crafted ride-on vehicles. The very first Morgan tricycle was inspired by the original 1936 Van Doren design that captured the hearts of generations of Americans and was founded on the concept of “simple solidity.”