The Biz

Buyers attending KIDShow, August 16th-18th at Caesars Palace in Las Vegas, will luck out by getting a jump on the Spring 2011 season with new ideas, new colors, and must haves from the world of children’s fashion and accessories. Here’s a preview of just a few of the KIDShow attractions, many of which are brands that are exhibiting at the Vegas show for the first time, including Coral & Reef, Showroom a la Mode, Canadian Kidswear and Kaos Recycled. The Giggle Guide^® will also have a booth at KIDShow, with daily prize drawings for lucky retailers to win a giant gift assortment of awesome products. See you at KIDShow Las Vegas!

Melanie Anderson is first an artist; she began the koochi ku line to create wearable pieces of art. With an eye toward European style, her pieces are well crafted, beautiful, and affordable. Inspired by the birth of her son, she followed her passion for vibrant colors and began making high-style wool jackets and accessories for children. Melanie individually designs and creates each item, and takes great personal pride in each article carrying the koochi ku label.

In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.