The Biz: Feature Articles

Mirror, mirror on the wall, who is the most important person of all? You are, especially when you’re a kid. Youngsters are the centers of their own universe which is why I See Me! books are such a huge success. Introduce your customers to these books that enhance little ones’ sense of self as they learn to recognize letters, spell their names, celebrate holidays and accept new siblings into their families. Nothing stimulates the desire to read more than reading about yourself — the most famous celebrity of all. For a young swashbuckler, display a set that includes the My Very Own Pirate Tale, a personalized storybook about life on the high seas

The TV series “Art Attack” took the UK by storm in 1990, eventually landing on American screens via Disney in 2011. “Art Attack” is a non-stop ad for fun, exciting art projects. But it’s also doing double duty for its viewers: research has shown that crafting and art are vital to children’s brain development. Creative activities not only provide a fun, artistic outlet, but also influence the development of hand-eye coordination and the perception of the world. Arm your customers with the provisions for their very own Art Attacks at home. Stock quality supplies from crafty companies, including ALEX Toys, eco-kids, Colorbök, and Creativity for Kids.

Research shows that helping children develop emotional literacy before kindergarten sets them up for success in life. Enter acclaimed multi-media guru, The Mother Company. Known primarily for its award-winning series “Ruby’s Studio: The Feelings Show,” The Mother Company has launched its first line of children’s books aimed at providing social and emotional learning for kids. A Little Book About Feelings gives kids a simple explanation of varying emotions and what they mean. Its basic words and beautifully bright pictures will help children understand their own feelings and the feelings of others.

It’s that time of year again. March Madness. No, I’m not talking about college hoops. I’m referring to the high-stakes arena of fashion magazines. Second only to the September issues, March scores the most advertising revenue each year, as design houses drop huge sums for the chance to showcase their spring lineups. In the ad game, money doesn’t decide the winner. Your publicity machine — be it print ads, paid blogger sponsorships or television spots — can only put points on the board if it reinforces your brand and pre-sells your goods. In advertising, ROI, or return on investment — both the tangible and intangible kind — is the ultimate goal.