The Biz: Feature Articles

The Green Scene

Got Mudpuppy? Make Fridge a Learning Center

By Jazmine McCormick

With young children, learning can be fun. With new Wooden Magnetic Sets by Mudpuppy, children can learn with fresh, bold, and memorable letters, animals, fruits, and numbers! These magnetic sets are simple but modern, and they offer a welcome twist on classic toys. Mudpuppy’s Wooden Magnetic Sets make things pop with artistic patterns that give them an edge over typical refrigerator magnet sets. Even if toddlers drool over these wooden wonders, no worries! They’re made of nontoxic inks, as well as 80% recycled wood.

Read more…
The Green Scene

Diva Chics Natural Hair Care for the “It Girl”

By Lauren Rollheiser

Diva Chics is an all-natural line of hair products from Lucky 11, designed for tweens and teens. The salon-quality products include a shampoo and conditioner, detangler, styling product, and hair and body glitter. Diva Chics is designed for the “It Girls” — girls with enthusiastic personalities. Salon-tested products are created to provide the perfect balance of strength, moisture, and shine. The most natural and mild ingredients are used in each product to provide maximum benefit without causing build-up, flaking, and needless exposure to chemicals.

Read more…
Features

Self-Sell Packaging Delivers Great Gifts

By Lauren Rollheiser

According to Perception Research Services, a company that studies consumer reactions to product packaging, packaging design affects the success of a product even more than the quality or use of the product itself. To get new customers, products have to grab shoppers’ attention. An effective way to stand out on the shelf is changing the packaging structure, “thinking outside the box”. Packaging that literally breaks the mold will inherently stand out on the shelf and get noticed. Examples of quality products, with self-sell packaging include: Baby Aspen, Kee-Ka, The Baby Bunch and Carrie and Company.

Read more…
Bookworm

The Pout-Pout Fish Book & CD Set

By Carolyn Kavarnos

Little Orphan Annie reminded us that we’re never fully dressed without a smile. What a great message for children to remember. A smile goes a long way and is quite contagious. Gloominess can be contagious too! It’s no fun to be around someone who is grumpy. The Pout-Pout Fish Book & CD Set by Deborah Diesen is a delightful children’s story about a gloomy pout-pout fish and his cheerful ocean friends who try their hardest to turn his frown upside down. Dan Hanna’s vivid illustrations of the frowning fish and his well-meaning friends give life to this inspiring story.

Read more…
Features

Storage Ideas: For Kids That are Neat, but Not Tidy!

By Mari Gold

It is often said that the baby is small but its “stuff” is enormous. Little clothes pile up, diapers seemingly multiply, books abound, and toys happen. There never seems to be enough space to keep it all, which is the rationale behind these exceptional storage and organization products. Everyone functions more smoothly when items are easy to locate and there’s no need for a finding frenzy. The Giggle Guide® recommends these brands that help organize closets, tidy toys and shelve books: The Happy Closet, 3 Sprouts, Oeuf and Tidy Books.

Read more…
The Green Scene

Spunge Secures a New Style in Blankets

By Carolyn Kavarnos

Designer Preeti Ayyangar founded Spunge Design in 2008. Based in Atlanta, GA, Spunge Design studio creates modern, child-friendly, organic cotton products. Spunge products are designed with an awareness that children learn through exploration and discovery. Spunge’s super-soft baby blankets are made engaging through nature-inspired graphics, three-dimensional appliqués and embroidery. Children will delight in these intriguing textures and designs that reflect the beauty of nature.

Read more…
Features

Walk on the Wild Side

By Mari Gold

Buying children’s shoes used to be a chore, but with the popularity of easy-fastening systems and styles that practically dance out of the store, the experience is a lot easier and far more fun. The children’s shoes of today are as jazzy and comfortable as manufacturers can make them. Shoes from Kirsten Licet, Zooshuu, Zooligans and Lelli Kelly take a cue from the animal world to come up with captivating designs that attract kids’ attention. When shoes have child-appeal in the design, and make sense to adult shoppers with fine materials and top quality construction, the bottom line will show the results.

Read more…
Business Sense

Market Research on the Cheap

By Insights Discovered

When King Solomon was posed with an opportunity to receive anything he wanted, instead of riches or power, he chose wisdom. The King realized that wisdom was far more valuable than anything else he could have chosen. Ultimately he attained both power and riches, likely as a result of his wisdom, affording him the ability to make better decisions. Market research yields wisdom. That said, it is often overlooked either because it’s believed to be too costly or not truly necessary. Truth is, market research is one of the most important activities a company can pursue.

Read more…
Bookworm

AlphabetownUSA: A Letter-Perfect Place to Teach Reading

By Mari Gold

“A” is for alphabet, “B” is for book and “F” is for the family owned company that publishes books in the AlphabetownUSA series where letters have distinctive personalities. The books, which incorporate bright, engaging illustrations, introduce language skills to young children who giggle over the adventures of Nancy, a green “N,” Frank, a bright red “F” and slate blue “Z” for Ziggy. With lots of help from their four children, Ryan and Nicole Mayer of Rolesville, NC, created the AlphabetownUSA series, illustrated by artist Russ Simmons.

Read more…

Login:

Username:
Password: