The Biz: Feature Articles

For basics that go the extra mile, necessories (necessary accessories) from Bella Tunno top the list of must-haves, but it wasn’t always this way. In 2005, founder Michelle Tunno Buelow was a new mom, frustrated because she wanted items she couldn’t find — necessities with panache. With a small goal and a big heart, Tunno Buelow began by selling home-made burp cloths out of her house. Word spread, her brand found wings and other items including Bella Bibs, Binker Pacifier Clips and Diaper Ditties were added. Today, Bella Tunno proudly offers merchants over 400 product styles and options.

Who wants to bundle a baby in a blanket made of synthetic fabric that has been treated with chemicals? Certainly not your customers. Show them hand-woven, all natural fabric blankets from Shi Shu Baby and point out that these blankies are made solely from cotton and bamboo yarn. Cotton has a “strong hand,” meaning it is a durable fiber that drapes well (especially helpful when wrapping a little squirmer). Bamboo has many virtues in that it is very soft and breathable; the fiber regulates temperature and it is said to have antibacterial qualities. Bamboo is a self-sustaining plant, so using this fiber is kind both to the baby and the planet.

This time last year I told you about my adventures as a buyer (or more accurately, the plus-one to the actual buyer) at a national trade show. In “Putting Relationships at the Heart of Your Sales Strategy”, I nailed a few exhibitors to the wall for failing to remember that we buy from people we like. Well, a few weeks ago it was my turn on the other side of that scenario. So as we approach the Spring ’13 shows, I hope you find my observations constructive for your business.

Little girls grow up to be lawyers, astronauts and neurosurgeons so why shouldn’t they start flexing their powers young? Dressing up is a great way to try on an ambition. While neither boys nor girls can fly (but don’t tell them), both can feel strong and powerful when emulating a character who can outrun the wind and zoom around the stars. Bring on energy and authority and encourage girls to dream big; it can start with something as simple as a cape. Who knows? That little bundle of pink and cream might just grow up to be a world leader!