Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…
